FROM SUPPLEMENTS TO FORTIFIED FOODS: THE EVOLUTION OF THE VITAMIN B MARKET


Wheatgrass Market Insights: From Juice Bars to Supplements

Wheatgrass, the young shoots of the common wheat plant (Triticum aestivum), has carved a unique niche in the health and wellness industry. Known for its dense nutrient profile, wheatgrass is consumed in various forms such as juices, powders, tablets, and capsules. Packed with essential amino acids, chlorophyll, vitamins A, C, and E, and key mineral

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How Innovation is Shaping the Future of the Guar Gum Industry

The global guar gum market has seen significant growth over the past few years, driven by increasing demand from industries ranging from food and beverages to oil and gas. Guar gum, a natural polysaccharide derived from guar beans, has versatile applications due to its excellent thickening, stabilizing, and emulsifying properties. As consumers lean

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Plant-Based Power: The Rise of Organic and Non-GMO Vegetable Oils

Vegetable oil is one of the most essential and commonly used cooking ingredients worldwide. Derived from various plant sources such as soybean, sunflower, canola, palm, and corn, it serves as a foundation in kitchens for frying, baking, sautéing, and even salad dressings. The widespread use of vegetable oil is attributed not only to its neutral fl

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Moringa Magic: Trends, Challenges & Future Outlook in the Market

The moringa products market has witnessed robust growth over the past few years, driven by increasing consumer awareness about health and wellness, a rising preference for plant-based products, and the superfood status of moringa. Often referred to as the “miracle tree,” moringa is rich in vitamins, minerals, amino acids, and antioxidants, whic

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